About Brian Masse
Senior Product Manager | SaaS Innovator | Data-Driven Strategist
I’m a senior product leader with 20+ years of experience building and scaling SaaS platforms that simplify complexity in workforce, data, and HCM environments.
At UKG, I led enterprise product lines like Global Privacy Manager, Post-Live Data Manager, and Launch Onboarding—helping reduce time-to-value by over 25% and cutting support volume by 80%. I partnered cross-functionally across Engineering, Legal, and Privacy to bring adoption-ready tools to life in high-regulation environments.
On the startup side, I was the principal product strategist for DataGlyphic—a multi-tenant SaaS platform built to unify delivery teams, clients, and UKG partners via a secure industrial app store. I led product vision, monetization strategy, and early GTM—driving 250% YoY revenue growth and helping position Optina for acquisition.
I’ve also worked on earlier-stage tools like WorkJibe, an AI-based employee experience platform designed to predict retention risk through behavioral signals.
I bring a hands-on background in software development, data architecture, and CI/CD delivery pipelines—allowing me to work deeply with engineers and turn complex data problems into simple user experiences.